ADVERTISING CLASSICS; OR YOUR MONEY BACK BY ALVIN EICOFF; 4 AUDIO CD SET; NEWSTRACK (UNSTATED PUBLICATION DATE;) Audio CD. Alvin Eicoff is the author of Or Your Money Back ( avg rating, 1 rating, 0 reviews, published ) and Eicoff on Broadcast Direct Marketing ( av. Buy a cheap copy of Or Your Money Back book by Alvin Eicoff. Free shipping over $
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Lee Ratner topic Leonard Lee Ratner — was an American businessman who built his fortune through mail-order sales before moving into real estate investment. Eicoff advocated the second commercial with a second tag line and a phone number. In the late s, Eicoff launched the world’s first infomercial. Five minutes is the most commonly available time of these leng Member feedback about List of Jewish American businesspeople: The company also claims to have coined the famous “…or your money back!
Member feedback about Alvin Eicoff: In both cases you should know how to switch cookies back on! One day Ratner heard about a truck load of bananas that were about to spoil from over ripening. Businesspeople in advertising Revolvy Brain revolvybrain. The company also claims to have coined the famous “…or your money back! Cookies are little nuggets of information that web servers store on your computer to make it easier for them to keep track of your browsing session.
Leonard Lee Ratner — was an American businessman who built his fortune through mail-order sales before moving into real estate investment. Subscribe to our newsletter Some error text Name.
Inthe DMA created the A. He was survived by his wife and two sons. A activation email has been sent to you. List of Ejcoff American businesspeople topic This is a partial list of notable Jewish American business executives.
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Member feedback about A. Eicoff is based in Chicago, Illinois.
This is a partial list of notable Jewish American business executives. As a young child, he learned to be a salesman selling groceries and other merchandise at his father’s bacm stand. His most successful commercial was a spot for Columbia House that ran for 15 years.
It is known as the firm that popularized call numbers and claims to have coined the “… or your money back” catchphrase. This was the accepted term for an infomercial from until “infomercial” came into vogue in Email mpney subscribed alvinn.
Early life Leonard Lee Ratner was born in and grew up on the west side of Chicago. Please click the link in that email to activate your subscription. For example, at loot. As ofbait products use first-generation vitamin K anticoagulants as poison. In MarchBliwas stepped down. Alvin Eicoff – is widely regarded as the father of late-night, direct response advertising.
Eicoff Broadcast Innovation Award”. There are two types of direct response television, short form, and long form.
Alvin was a proponent of short-form DRTVwhich consisted of second and seconds commercials featuring a number and a call to action.